Photo by mkhmarketing. Creative Commons, Attribution Generic 2.0.
Pinterest is a powerful tool for artists looking to promote their artwork and craft their brand online. Oh, and it’s really fun too! Unlike other social media channels, you’re able to categorize your inspirations, artwork, behind-the-scenes images, etc. into one huge online collage. Consider it the mood board of your dreams that you can also share with potential art buyers. Pinterest allows them to dive into your creative life and explore as many facets as you care to share. But, here comes the tricky part: what do you share?
If you find yourself experiencing “pinners-block”, take a peek at these seven talented artists and the amazing boards they’ve curated. Each one has approached Pinterest in a slightly different fashion and has thousands of fans following along. Get inspired and find the approach that works best for you and your art business, you’ll find there’s no one way to take Pinterest by storm!
Don’t forget to link your Pinterest account to your Artwork Archive account!
Followers: 16.8K
Board Examples: Paintings by Robin Anderson. Art that Inspires Me.
California artist Robin Anderson is an oil painter with a great love for flowers. Before you even read this about Robin, you see this echoed perfectly in her Pinterest account–talk about strong branding! Her profile photo is a still life of pink blossoms and her most prominent boards feature her paintings of flowers, floral art, and live flowers for inspiration. Robin also cleverly includes her blog and website at the top of every single board. This strategy helps drive more traffic to both these places, so people can see more of her artwork.
Robin Anderson's Pinterest account shows her love for creating floral works of art.
2. Mari Orr
Followers: 5.2K
Board Examples: Behind the Scenes. Repeat || Repeat.
Mari Orr’s Pinterest account is an explosion of color which encapsulates her artistic aesthetic and personality. You instantly feel a sense of fun. Mari mixes in her own artwork among the beautiful images within the different color boards. This subtle self-promotion seamlessly blends with the whimsical mood she wants to convey. And better yet, imagine a Pinterest user’s excitement when they see they can buy a piece of that mood from Mari. It’s genius!
Mari Orr's P I N K Pinterest board displays her art products among other pretty pins.
3. Tara Leaver
Followers: 294.9K
Board Examples: Creative Encouragement. My Paintings.
You immediately know who Tara Leaver is and what she does from her informative, yet concise bio. She explains she is an artist and a teacher. This mission is reflected in her Pinterest boards and gives the whole account a cohesive feel. She also sprinkles in her own blog posts and promotions among the other pins. Her unobtrusive self-promotion fits with the topic of the board, much like Mari’s. For instance, her “Make Your Own Oracle Cards” course and giveaway is pinned in her Creative Encouragement board. This strategy helps drive traffic to her specific blog posts without being too salesy.
Tara Leaver subtly promotes her course and giveaway within her Creative Encouragement board.
Followers: 10.8K
Board Examples: Abstract Paintings - My Art. Ravens, Birds & Other Animals Paintings - My Art.
Cristina Del Sol keeps her artwork front and center. The first three boards are full of her art and each represents a different category, such as contemporary landscape paintings. Each artwork pin is clearly labeled with the title and Cristina’s name. Each one also links directly to the artwork’s page on Cristina’s website. From there a potential buyer can get in touch with Cristina to purchase the piece though the “Contact the artist about this artwork” button. It’s important that your artwork pins go to their specific page, not just a gallery of pieces.
Cristina Del Sol's art pins link directly to her website where collectors can contact her about purchasing work.
Followers: 5.7K
Board Examples: Claire Desjardins: My Paintings. Behind the Scenes: About My Art.
Claire Desjardins’s Pinterest account is laser-focused on her art-filled life, and with almost 6,000 followers it’s clearly working for her. Her three boards display her artwork, art that inspires her, and a behind-the-scenes look. You get to see the whole process in images, from what sparks her creativity to the final pieces. Her behind-the-scenes board is a wonderful peek into Claire’s creative life. She shows images of herself painting outside, her cat checking out her studio, her art hanging in galleries, and even a handbag for Anthropologie(!) that she designed with her cousin.
Claire Desjardins's Pinterest account focuses soley on her life as an artist.
6. Lori McNee
Followers: 7.6K
Board Examples: All Things Birds. Art Video Demos.
Lori McNee’s Pinterest boards are full of tips and inspiration for art and life. She covers everything from art video demos and photography tips to art books and color palettes. There’s also a hefty dose of inspiration which Lori uses for her own artwork–flowers, birds, trees, butterflies, etc.–as well as humorous pictures and encouraging quotes. Lori’s Pinterest shows her mission to help and inspire other artists and echoes her art advice website FineArtTips.com very nicely.
Lori McNee shares where she finds inspiration for her art on her Pinterest.
Followers: 5.8K
Board Examples: Note Cards. Pillows.
Robin Maria Pedrero has filled her Pinterest account with art featuring her products, as well as her original work. This is such a great use of the Pinterest platform. Robin is able to showcase and categorize all her pieces and products in a visually-pleasing manner. If you’re looking for a shower curtain featuring Robin’s art, simply head over to the Bath board. Want a piece of Robin’s art to decorate your living room? Head to the Pillows board. She also has other boards sprinkled with her art among inspirational pins, such as the Table Settings board which features Robin’s coaster among flower arrangement examples. Robin’s Pinterest shows you the many ways you can incorporate her work into your home.
Robin Maria Pedrero categorizes her art products into different boards, like Pillows, on her Pinterest account.
Concerned about infringing on copyrights as you pin? Read Lori McNee’s article: How to Use Pinterest and Still Respect Copyrights
